Rock Valley College

Media Preferences Survey

Take the Media Preferences SurveyRock Valley College's Marketing Department is conducting a survey to get a better idea of how our students and the community use media.

The survey should take less than 30 minutes to complete, and you only need to answer the questions that pertain to you.  Those participating in the survey will have the opportunity to enter a drawing for a chance to win a $150 gift card from  Contact information collected at the end to inform the drawing will be kept separate from your responses to the survey; your responses will not be connected to you and any reporting of survey results will reflect all respondents as a group rather than individual responses.

After indicating that you give your informed consent to participate in this survey (at bottom of this page), you will be redirected to a screen with the link to the survey and the username and password you need to log in.  Thanks for taking part in the survey, and good luck.

The information below will explain, in brief, the study. Please consider this information before deciding to participate in this research study.  If you have any questions about the study or this form, please ask one the of the contacts identified below.

Purpose of Study

Rock Valley College's Marketing Department is conducting this study to learn more about how Rock Valley College students and community members access media.  We also hope to learn what recruitment materials students prefer so that we provide them more of the information they want in formats that they prefer.

Study Procedures
Rock Valley College will be participating in a national study on media preference conducted annually by Interact.  This participation involves administering a confidential online survey to those who actively consent to participate in the study.  Participants will be asked to complete a series of questions about their media preferences.  At the end of that survey, participants will have the opportunity to enter a prize drawing.  To enter this prize drawing, you will be required to provide contact information.  All contact information provided will be kept separate from responses provided in the survey so that no responses can be connected to a specific individual.
Benefits and Risks
Participants will provide information that will help Rock Valley College ensure that messages and media used are better aligned with the media usage habits of its community members.  Potential participants may be reluctant to provide information about their media usage and preferences, not wanting to be the target of future ad campaigns.  However, since responses are kept separate from any identifying information about participants, Rock Valley College and Interact will not be able to use response information in this manner. For students considering participation in this study, the decision to participate or not participate has no impact on enrollment, status, course grades, or any other student success indicator.  Furthermore, those agreeing to participate may end their participation at any point in time without penalty or consequence.

Compensation or Incentives


Participants will have the opportunity to enter into a prize drawing.  One participant from those entering the prize drawing will be chosen at random to win a $150 gift card from


Privacy and Confidentiality


Personal information will not be collected in conjunction with survey completion.  However, those participants wishing to register for the prize drawing will be required to provide contact information.  All contact information provided will be collected and kept separate from survey responses, so no individual responses to survey items can be connected to contact information provided.  Once contact information has been used to identify the prize drawing winner, Rock Valley College will contact the winner to ensure safe and proper delivery of the prize.  After the prize winner is identified and prize is delivered, the contact information collected for the prize drawing will be destroyed; electronic files containing this information will be erased, and no paper or electronic copies will be maintained by Rock Valley College or Interact. 

Responses to the survey will be reported out in the aggregate.  As such, whole group responses will be reported rather than individual responses.  Only Rock Valley College will be able to see Rock Valley specific responses in the form of an aggregate report of all responses from Rock Valley College participants.  

Interact does indefinitely maintain survey responses as part of a national data set.  Again, these responses are kept without individual, identifying information.  These data are used to inform aggregate multi-year comparisons to monitor potential media trends and provide points of comparison.

Voluntary Participation/


Participation in this survey is completely voluntary, and participants may choose to withdraw at any time without penalty.


Contacts If you Have Questions, Concerns, or Complaints


This research study has been reviewed and approved by an Institutional Review Board (IRB) at Rock Valley College.

If you have any questions, concerns, or complaints about this study, or experience an unanticipated problem as a result of your participation, contact:

David Costello
Rock Valley College
(815) 921-4516

If you have questions about your rights as a participant in this study, general questions, or have complaints, concerns, or issues you want to discuss with someone outside the research study, contact the Chair of the Institutional Review Board (IRB) at Rock Valley College:

Heather Snider, Vice President of Institutional Effectiveness
(815) 921-4075



Consent to Participate in this Research Study

I have read this consent form, and I am aware that I am being asked to participate in a research study. Benefits and risks have been clearly stipulated. I have had the opportunity to ask questions and have had them answered to my satisfaction.

I voluntarily agree to participate in this study.

By initialing in the box below, I certify that I am at least 18 years of age and I choose to participate in this study.

By initialing in the box, I certify that I am at least 18 years of age and I choose to participate in this study.